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Trade Events Important tool to reach your target product audience

by

Emily Ralph

Trade Events have over the years gained a wide level of acceptance, as business owners have identified this method as a great way of boosting business interests and also generating further business. Participation in trade events gives different business owners the unique opportunity to interact with target audiences in a professional yet friendly environment.

Trade events

help entrepreneurs present their products to a larger consumer base to enhance their market visibility. Such events help you not only in marketing your products but also help you have a face to face interaction with the target consumers and potential investors. Owing to rapid globalization and entry of foreign players trade events help these businesses launch their product in a large scale amidst people interested in not only the product to be launched but also give inputs on current consumer trends and consumer preferences. Participation in trade events help you gain direct sales as it helps in bring both traders and consumers under one roof.

Over the years businesses have realized importance of brand awareness and overall presence in the overseas market.

Trade events

are an advantage to both traders and consumers as it gives the former an opportunity to interact with consumers on a deeper level and from the consumers point of view it not only increases awareness about a particular brand or product but also helps you compare different products showcased in the events and make your decision on the viability of the product in accordance with your preference and budget.

With the advent of technology and immense media coverage trade events have gained immense popularity and consumers eagerly await such events. Owing to importance of advertising and brand promotion companies participating in these events make use of celebrities from different fields to promote their product or facilitate the launch of a product. People visit these events to catch a glimpse of their favorite movie star or sportsperson. In addition these trade events organize contests that help you win prizes and sometimes get different products in discounted rates. Some exhibitors organize specific events by educating consumers about their product, answering their queries on the product to be launched and helping the buyer make a planned decision before investing in a product.

However, participating in a trade event is a strategically planned decision. Exhibitors need to brain storm and formulate sound business strategies to increase return on investment keeping in mind business objectives. Companies need to identify the right trade events that will help them gain maximum exposure in market and reach target audience. These days companies keen to exhibit their products in trade events can take help of online portals and websites guiding exhibitors to the trade events conducive to right launch for your product. Online business networking specific to a particular industry can also help you make a decision on participation. You should also follow the coverage of different trade events geographically, as it helps you understand which particular event gained maximum audience participation.

Other important factors to keep in mind while selecting a trade event are location, duration of the event, budget and the reputation of the sponsors. Formulate a strategy that can help you gather maximum audience participation. Develop a realistic business plan with emphasis on maximum publicity and aggressive sales technique through the Internet.

Emily Ralph is an independent small business consultant who advises and counsels small business owners and helps them. To Access more information about

trade events

, small business manufacturer, automotive parts suppliers, fashion products buy leads and automotive parts suppliers visit

hellotrade.com

Article Source:

eArticlesOnline.com }

By Jim Haines

In April 2001, legislation was introduced in the United Kingdom allowing the formation of what are known as Limited Liability Partnerships (LLPs).

LLPs do not replace traditional partnerships as a company structure, but are an additional option that limit personal liability if anything should go awry with the business, much in the same way as company shareholders are able to do.

Excluding exceptions such as instances of wrongdoing or of fraud, the members of a limited liability partnership cannot lose more than they have invested in to the partnership.

Who Should Consider An LLP?

While, in theory, any group of people setting up in business together might choose an LLP, the advantages are confined mainly to certain professions where they are frequently limited from setting up limited company by their professional bodies.

Solicitors, accountants and surveyors are among the most common groups that would most benefit from establishing a Limited Liability Partnership.

Setting Up An Limited Liability Partnership

Setting up a Limited Liability Partnership is fairly straightforward, though a members agreement – sometimes called a Deed of Partnership – will need to be in place covering the responsibilities of each member.

This agreement covers such things as who is the ‘designated member’ responsible for signing the annual accounts and acting on behalf of the LLP if it is dissolved in the future. It will also include details of the amounts of money each partner puts into the business and what would happen if one partner leaves the business.

The actually process of setting up the LLP simply requires the newly formed partnership to be registered with Companies House.

Taxation Issues for UK LLPs

Limited Liability Partnerships are considered to be ‘tax transparent’. This means that the partnership itself, in effect, pay no tax.

Tax is paid by the individual member partners in proportion to the income gained through the partnership.

As with other business structures, the LLP will have to register for VAT once turnover reaches the 64,000 threshold.

Further, if there are employees who are not members of the partnership, the LLP will have to set up a PAYE system to collect tax and National Insurance contributions for those employees.

Benefits of an Limited Liability Partnership

In short, the benefits of forming a Limited Liability Partnership rather than a Limited Company or traditional partnership are as follows:

1) All the partners in the LLP have limited liability protection.

2) All partners receive partnership tax treatment (there is no entity level income tax).

3) A Limited Liability Partnership allows for more flexibility in splitting partnership profits and losses.

4) The management structure of an LLP is more streamlined than in a limited company.

So, this business structure can benefit not only professionals such as solicitors who would usually set up traditional partnerships but a wide range of businesses.

As it is a fairly new type of company, the advantages are maybe not as well known as for other types of company structures, but you may find it beneficial to talk to a solicitor or accountant about whether an LLP is the best choice for you.

About the Author: Jim Haines works for Just Accountants, a site where UK companies can receive quotes from up to 4 accountants specialising in LLPs. Visit the

Accountants for Partnerships

page for more details.

Source:

isnare.com

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