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Sunday, September 21, 2008

An email accidentally sent to Jeff Crouse of the Anti-Advertising Agency recently brought the controversial techniques of the advertising firm Kluger Agency under fire.

“I’m writing because we feel you may be a good company to participate in a brand integration campaign within the actual lyrics of one of the worlds most famous recording artists upcoming song/album,” the email read, offering to place Jeff Crouse‘s fake brand, Double Happiness Jeans, into the songs of popular artists. It was posted on his blog along with a reply that mocked Kluger and brought ridicule and criticism against Adam Kugler and his agency. According to Crouse, Kluger emailed him once again to claim it had been an automated email, and later requested that Crouse remove the post and comments criticizing himself and his agency, threatening a $150,000 lawsuit against Crouse for defamation.

Kluger Agency is known for advertising brands like Abercrombie & Fitch, Mercedes-Benz, and Nike by inserting the brand names in the songs of popular artists like Mariah Carey, Black Eyed Peas, Fall Out Boy, Pink, Lady GaGa and Ludacris. Kluger, founded in 2006, represents over 170 corporations and focuses on well-known record labels.

Kluger and his PR team have come forward defending the advertising techniques, stating that they do not have songs made just for the products in question and do not infringe on artistic integrity. “Now, we don’t want an artist to write a song specifically to promote a brand, we just feel that if it’s a product that’s admired by the artist and fits his/her image, we now have the capability of leveling out the playing field and making things financially beneficial for all parties involved,” he was quoted saying to Wired.

However, the agency’s website shows video examples of its product placement, with brand images and names often being repeated, pointed at, praised, or being the basis of the song. The website also advertises that “a successful ‘brand-dropping’ campaign will imprint [the] brand name and product into your market’s subconscious”.

Saturday, September 29, 2007

After the launch of “Halo 3” on Tuesday (September 25), Microsoft promoted a brand new Xbox360 racing game “Project Gotham Racing 4” (PGR4) with a friendship match as a “TOP on TOP” competition between Taiwanese World Cyber Games (WCG) PGR3 Delegate You-cheng Liu and “Drift Master of Taiwan” Po-hsiung Chou at YAMAHA MotorTown in Taipei City, Taiwan.

Before the friendship match, Cary Chen (Senior Product Marketing Manager of Entertainment and Device Division, Microsoft Taiwan) show the new features on PGR4 to the press, VIPs, and guests and praised the “PGR” game series with the “Kudos” skill points. He remarked that in the “PGR4”, not only joined new car type and racing motorcycles, but also add Dynamic Weather System feature for the performance of new different type experiences on weathers, driving, and racing lane.

Chen also remarked that PGR series is surely respected because of the racing game competition factor on WCG from 2006. This “PGR” series can realize lots of dreams of players on making some special skills which can’t be done on reality. With the Xbox Live linking, PGR series has successfully made a great achievement.

After the presentation and demos, Microsoft Taiwan held a friendship match. Before the match, Y. C. Liu welcomed P. H. Chou with Chou drove a BMW car to the main entrance. After the entrance, the match started. With the witnesses of VIPs, press, and players, Liu won the friendship match by the turning fault of Chou. Even though Chou wanted to invite Live as a racer in reality after the match, but Liu temporarily declined with his consideration.

Microsoft Taiwan announced that the Chinese Version of “PGR4” will be available on October 5, and welcomed players competing with “I want ‘PGR4’ Helmet!” photo competition. And also, “Yamaha PGR4 Cup – Taiwan Driving Master Championship” will be held and set qualification section in October and final section in December of Information Month in Taipei.

Wednesday, April 5, 2006

Australian Prime Minister John Howard has announced a five year plan costing AU$1.8 billion to address issues with the country’s mental health system. The plan follows a commitment made at the Council of Australian Governments (COAG) meeting in February.

The federal government will improve access to clinical and health services, increase the number of mental health professionals in Australia, create mental health work teams consisting of GPs, psychiatrists, psychologists and mental health nurses, provide respite services for people suffering mental illness and their carers, and introduce new programs for community awareness.

Mr Howard said the plan addresses issues which fall into its area of responsibility. He hopes that the states and territories will complement the federal government’s package by investing in supported accommodation, hospital and emergency services, crisis care services and the provision of mental health care in gaols.

Under the federal government’s plan, psychologists will play a greater role in the mental health system. From November, Patients will be able to claim a rebate from Medicare (Australia’s universal healthcare scheme) for the services of psychologists if they have been referred by a GP or psychiatrist. At present patients pay around $100 for a standard 30 minute consultation.

Mr Howard claims that there is an issue for mental health professionals in treating patients with a substance abuse problem and mental illness. To address this the government will provide extra funding for drug and alcohol rehabilitation services.

The government will increase the mental health workforce by funding an additional 400 mental health nursing and 200 clinical psychology places. 900 personal helpers and mentors will also be employed.

The government has promised increase funding for telephone counselling and suicide prevention services, living skills programs and additional support for those with a mental illness who are having difficulty finding or keeping work.

The government will also provide 900 personal helpers and mentors, increase funding for living skills programs and provide additional employment assistance to those who have difficulty finding or retaining employment due to their illness.

Monday, May 22, 2006

Luxembourg’s largest steel company Arcelor is ready to study Mittal Steel‘s improved takeover offer, the former said on Sunday, opening the door to possible talks with Indian steel magnate Laxminivas Mittal. Arcelor Chairman Joseph Kinsch told reporters after a meeting of Arcelor’s board that the company’s directors would be ready to examine the details of Mittal’s latest offer once it has been approved by the CSSF (Luxembourg’s financial regulatory body).

Until Sunday, Arcelor, the world’s second-largest steel company, had firmly rejected world-leader Mittal’s bid to take the former company over and form a global steel giant. The softening of Arcelor’s stance comes after Mittal Steel raised its hostile cash-and-equity bid by a third on Friday and dropped a key demand for family control over the combined entity.

Media reports had suggested that Arcelor was trying to find another company to rescue it from being taken over by Mittal Steel. Possible candidates included Russian tycoon Vladimir Lisin and Russia’s Magnitogorsk Iron & Steel Works (MMK). Mittal’s move on Friday came after the value of its initial offer fell more than 10 percent behind the market worth of Arcelor, as the latter announced a buyback of its own shares at above-market prices to ward off Mittal Steel.

Laxminivas Mittal, who has hinted that the bitter takeover battle might have a hint of racism involved in it, told the French newspaper La Tribune that he was sure that the attractive nature of his revised offer would enable him to obtain over 50% of the Arcelor shares. He added that he was of the opinion that the involvement of a Russian third party would not be in the best interests of Arcelor’s shareholders.

Wednesday, February 7, 2018

At 3:45 p.m. Tuesday, Eastern Time (2045 UTC), the SpaceX Falcon Heavy rocket launched from Kennedy Space Center in Florida, United States. Its cargo: a US$100,000 Tesla sportscar, the personal property of SpaceX CEO Elon Musk, which he hopes will soon be in its own orbit around the Sun. This is the most powerful rocket since the Saturn V of Project Apollo was retired in 1970. The rocket is meant to follow a course called a Hohmann transfer orbit.

“It’ll be a really huge downer if it blows up,” Musk told the press the day before the launch, but went on to say, “If something goes wrong, hopefully it goes wrong far into the mission so we at least learn as much as possible along the way. I would consider it a win if it just clears the pad and doesn’t blow the pad to smithereens. That’s four million pounds of TNT equivalent so there’s probably not going to be much left if that thing lets loose on the pad.” The car was equipped with a fully space-suited dummy, cameras to monitor its trip into space, a copy of Douglas Adams’ Hitchhiker’s Guide to the Galaxy, and a radio blasting Space Oddity by David Bowie.

The Falcon Heavy has a total of 27 engines and stands 230 feet (70.1 m) tall. According to SpaceX, the Falcon Heavy uses three boosters, the same kind as the company’s smaller cargo rockets. After the rocket exited the Earth’s atmosphere, two of these boosters detached from the main body of the rocket and, in a first for space technology, were successfully guided back down to the landing pad about ten minutes after launch. The third was to have landed on a drone ship, but missed by around 100 yards (about 90 meters) and hit the ocean “at around 200 miles per hour,” according to Musk. The reusability of the boosters makes an enormous difference in the cost of the launch.

Even the relatively heavy-hauling U.S. Space Shuttle program, which was closed in 2013, did not rely on rockets as powerful as those used in Project Apollo, the program in which NASA, the U.S. Government space agency, sent manned missions to the Moon in the 1960’s and 70’s. Most recent space projects have focused on smaller, lighter machinery, such as Scaled Composites’ SpaceShipOne in 2004, which reached space after being carried part of the way by a carrier jet instead of launching from the ground. As of last week, the most powerful rocket in use was the Delta IV, operated by the United Space Alliance. It costs about US$435 million per launch, while SpaceX says the Falcon Heavy will cost US$90 million per launch.

NASA is also working on a heavy-duty rocket, the Space Launch System, but there have been delays.

Tuesday, August 29, 2006

A man named George Schultz in Parksville, British Columbia is selling the boat from old TV series Gilligan’s Island at the cost of $99,000. The cruiser, originally cost about $290,000 in the 1960s.

“There have been a couple of modifications, so it doesn’t look exactly like the original,” said Shultz, a boat broker who’s selling the 36-foot Wheeler Express Cruiser for fellow Parksdale resident Scotty Taylor. “But it’s still the original boat.”

Originally, the boat’s name was The Blue Jacket.

“Just for the show, for a stage name, it was called the S.S. Minnow,” Shultz said. The name was a reference to Newton Minnow, once chairman of the FCC.

“He just liked the boat, he wanted to restore it, it was a nice looking boat, a wooden boat, a classic and he likes classic boats,” said Shultz. “The hole in the hull was actually the least of the repairs – the interior needed a lot more work”.

Someone later stole the plaque on the boat, but the 46-year-old boat still has the round life preserver with S.S. Minnow emblazoned on it and the skipper’s chair.

Monday, May 1, 2006

Bolivian President Evo Morales has ordered that all foreign-owned natural gas fields be turned over to the national government of Bolivia.

President Morales signed a decree that orders troops to seize the fields “immediately” to ensure gas production. The decree also says that companies have 180 days to sign over their fields or leave the country.

The fields are owned by such companies as the United States‘ Exxon-Mobil Corporation, Brazil‘s Petroleo Brasileiro SA, Spanish-Argentine Repsol YPF SA, and Great Britain‘s BG Group PLC and BP PLC.

“The looting by the foreign companies has ended. We are not a government of mere promises, we follow through on what we propose and what the people demand. We want to ask (the Armed Forces) that starting now, they occupy all the energy fields in Bolivia along with battalions of engineers,” said Mr Morales after signing the decree.

“The time has come, the awaited day, a historic day in which Bolivia retakes absolute control of our natural resources,” added President Morales.

One of Morales’ vows in his presidential campaign was to “recover” the country’s natural resources by renationalizing them. President Morales explained, on a visit to Brazil in January, that renationalising the industry would not mean expelling foreign companies or expropriating foreign property. “Foreign companies have every right to recover investments and make profits, but profits should be balanced”.

Bolivia has the second largest supply of natural gas in South America after Venezuela.

Friday, February 17, 2006

Buffalo, New York — Savarino Construction Services Corp. has proposed a $7 million hotel project at the Forest and Elmwood Avenue intersection, according to The Buffalo News. The proposal calls for a 5-story, 45,000 square-foot 80-room hotel with underground parking for at least 50 vehicles, and 4,500 square-feet of retail space on the lower level.

Hans Mobius, the owner of the five properties to be purchased in the plan (1109 to 1121 Elmwood), reportedly signed a contract with Savarino to assemble the development.

“We saw a huge opportunity to bring something to the Elmwood Village that will make sense and bring a service that’s currently not available,” said Eva Hassett, vice president of Savarino. “Elmwood is such a wonderful place to eat, shop, walk and spend time. We believe this project will add to that vibrant environment.”

Some business owners in the area see it differently. Wikinews interviewed 2 of the 4 owners whose business’s would be demolished if the development goes through.

Nancy Pollina, of Don Apparel at 1119 Elmwood, who found out about the development only yesterday, said she is “utterly” against the proposal. Her apparel shop has stood at the same location for nearly 14 years. She has volunteered in the community, and helped create several gardens around bus shelters in the city, and served on Forever Elmwood Board for six years as head of Beautification. Patty Morris co-owns Don Apparel with Pollina.

“To say this is a good looking project, I want to say the emperor has no clothes. This [project] does not take into consideration the needs of the college students. I have been told by college students, these shops here, are the reason they leave the campus,” said Mrs. Pollina.

Buffalo State College is 500-feet from the intersection.

Michael Faust, the owner of Mondo Video said, “Well, I do not really want to get kicked out of here. The landlord was very open, and the deal he made with me when I moved in here was ‘the rent is cheap and I [the landlord] will not fix anything and that will not change.'” Faust said he first learned of the development plan, “about 48 hours ago. I found out on Tuesday when the Buffalo News called and asked for my opinion on this.” Faust has not said if he will make plans to relocate. “We have to see if this [house] is going to get knocked down first,” said Faust.

An “informational” meeting, where citizens can voice opinions and learn about the proposal, will be held on Tuesday February 21, 2006 at 5:00pm (eastern), at the Burchfield-Penney Art Center Gallery at Buffalo State College, Rockwell Hall.

Executive director of Forever Elmwood Corporation, Justin P. Azzarella would not comment on whether or not the organization supports the development, saying, “you will just have to come to the meeting.”

Forever Elmwood Corp. is designed to preserve and protect the unique and historic nature of Elmwood Avenue and its surrounding neighborhoods and encourage neighborhood commercial revitalization. The organization was founded in 1994.

Nearly two years ago, the Forever Elmwood Corp. assisted in the blocking of the demolition of the Edward Atwater house at 1089 Elmwood next to Pano’s Restaurant which is at 1081 Elmwood. Owner Pano Georgiadis wanted to expand his restaurant onto the property where the house now stands, but the Common Council denied his permit to demolish saying the house is a historical landmark and needs to be protected. Georgiadis, who has a bleeding ulcer, said that all the court cases landed him in the hospital. “I got a bleeding ulcer, and since then, I don’t care about this house anymore, or this city. I just go to work every day. I think [preservationists] are parasites,” said Georgiadis.

Georgiadis will not be attending Tuesday’s meeting saying, “I will be out of town.”

In 1995 Hans Mobius proposed a plan to develop a Walgreens, that was to be placed in the same location, but residents and business owners shot down the proposal. Walgreens eventually withdrew its request for a variance after pressure from the community.