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Submitted by: Ankit Pareek

Its no longer important to cater to a consumers need. As a brand you have a lot of responsibilities towards your consumer. The fight is on between you as a brand and your competitors to secure the best digital agency there is in the country!

Mumbai being the hub of all things glamorous it is a given that you would be looking for a digital agency in Mumbai. If you go online to look for one the list will be endless.

So how, in a world that is fighting for internet space and attention do you locate a good digital agency that will help you make a space in the mind of your consumer.

To know what digital agency you require you first need to understand the concept of digital marketing and whether your brand even needs it.

Digital marketing encompasses everything within the internet domain. This includes Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Website design and development, your brands presence on every single social medium that your end consumer and key influencers use. These include Facebook, Instagram, Twitter, Blogspot etc.

How does a digital agency help with all of this? A digital agency has tons of talent at its disposal. From graphic designers, videography, product and event photography, social media strategists, content developers, research teams and copy- they handle your brand as if it were one of their own right from conceptualizing to executing and tracking progress.

The ultimate goal for you as a client and your digital agency is the return on investments (ROI).

How do you identify what agency is the right one for you?

There are a few key pointers to keep in mind!

Their website.

If they are a digital agency their website must be flawless. Beautiful design skills, copy that projects the personality of the advertising agency and the load time should be close to zero. This is the mark of a digital agency that knows what it is doing.

The services they offer.

The digital space is integrated. Your communication cannot be scattered. It is easier to work with an agency that can create the website design which is an insight to the consumer as to what your brand is all about. And then carry forward the website design and communication route through social media.

Your personal relationship.

An agency could offer their services for free however if you do not match on a creative and interpersonal level it could harm your brand directly.

The monetary value.

Once all the creative parameters have been met, it is important to check whether the services of the agency fit within your creative budget. Ideally as the world progresses it is important to invest money in digital communications. A brand that communicates and caters to the primary need in the form of a product, as well as on an empathetic level through its communication skills is the one that consumers of today opt for.

Digital marketing is the future and digital agencies are the route to get there. With a burst of start-ups alongside the big agencies even smaller producers can be a part of the digital space. If your agency has skill there is no saying what boundaries you can break through the powerful mediums of the World Wide Web.

For more info visit: http://ting.in

About the Author: Ting the creative lounge specializes in digital services, specialized Web Designing, Web Development, Digital Marketing, SEO, PPC, SMO and more. For more info visit:

ting.in

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isnare.com

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Submitted by: Dennis Jarvis

A major concern just a few years ago (and with some less sophisticated competitors today) was the nature of LED light. The best way to describe it was harsh. It was very intense, blueish/white and stark for lack of a better word. It was hard to get the color of the light right until recently and now we’ve gone to the point where we can color tune to any Kelvin color. Not to get too scientific but Kelvin is a measure of color’s heat temperature. It’s what architects think in terms of when they’re picking lighting colors. We just received a video of the ability to switch LED light to the 256 primary colors and it’s not just a mask but the light color itself that is quickly switching between colors. This is an impressive ability we now have. So how do we evaluate the color of LED light?

There are three main colors of light that are common on the market for different lighting uses. There’s first bright light which is more towards the stark side of things. Think of street lights, hospital lights, or outdoor floods where a certain perceived brightness either conveys cleanliness, safety, or just light. The next logical jumping off point is daylight. This light feels more wide spectrum based. Keep in mind that the nature of light is a function of it’s wavelength. The problem with old LED’s is that they had a very limited range of spectrum that the light operated at. If you show light in only a narrow band of light, it will appear thin or stark. That was the issue originally. Daylight is very different. Light from the sun crosses the entire spectrum (and even on either side of the visual spectrum hence UV and Infra-Red). This large band of spectrum makes sunlight or in the parlance of lighting, daylight very warm even it doesn’t appear to have color. It feels good because it’s very familiar to us. This works well in many settings such as offices, retail, residence…for that matter…almost any indoor or outdoor setting. The LED version of it is still a bit “white” but that suits many needs ideally. For a warmer light, look at “yellow” light which has a warm feel. This was the holy grail of LED technology and was the last to get right. It feels warmer than daylight and works well in residences, retail, and other situations where the light should be secondary to the actual space itself. Yellow or warm light takes a backdoor to the architectural space and feels “good” to most people.

Our recommendation is to go “warmer” than the name says. Light with more of a “yellow” Kelvin reading will probably address daylight color better when translated by actual eyes. The best approach is to order a sample light from us in the exact form factor you’re looking to replace. For example, 2 LED strips may adequately replace 4 fluorescents. It’s hard to tell until you see it in the actual space. Below are different examples of lights but keep in mind that the monitor settings itself can affect how these are perceived. You can request samples from us here.

The 2700 Kelvin shows a “yellow light”. The 3500 Kelvin shows daylight and the 5500 Kelvin shows white light. We can now color tune LED’s to any frequency or Kelvin temparture required. Another Kelvin representation of light quality in an indoor setting. Light can also be described as “Cool” (higher Kelvin temperature reflecting white or blue light to the eye) or “Warm” (lower Kelvin temperature reflecting yellowish hues of light).

About the Author: Dennis Jarvis writes extensively about

LED lighting and LED light bulbs

for industrial, office, commercial, grow lights, and residential lighting and how they can save energy costs and money.

Source:

isnare.com

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isnare.com/?aid=944314&ca=Finances}

Successful Advertising and marketing With Digital Signage

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romyfernandisBe it to create your company, to promote something or even to maintain brand awareness, a digital signage Dubai is an efficient, cheap and attractive channel of advertising. In comparison to static print, a digital sign will get people’s particular attention as a result of the tendency to target our eye and focus on something in movement. Another benefit from applying interactive touch screens signs is the ease and mobility involved with changing the concept and also the design as against static printing that is more costly.There are three main choices of digital signs:1. Digital Outdoor This kind of refers the utilization of a LCD screens installed in extremely apparent areas outdoors. Within high traffic areas normally, they are made in a weatherproof box. Extra care should also be undertaken to make sure the area is not prone to vandalism. Most digital outdoor large touch screen signage is managed via the internet. Content is modified or improved in one central location.2. Indoor Digital SignageThis signage will come in numerous features and sizes the standard of which is call the digital poster. Digital posters are the smaller versions of the digital outdoor signage. They might be seen in shopping malls, shops, restaurants and virtually everywhere. Another indoor sign, the touch screen kiosk, can be used in stores mainly; resorts or large food markets and is interactive. These types of kiosks can be utilized to fully capture consumer info through surveys, consumer and demographics preferences that they access through the kiosks.3. Digital Signs MobileYou might have seen these in the airplanes. Now they’re mounted in cabs and buses and content is much even more varied as they are also managed through the web. Used for company sales and promotions usually, mobile digital signage provides the latest that stores all over the populous city have to offer.Marketing has consistently been evolving to suit the interests of the target market effectively. The creation of the digital age has brought about better as well as more useful options in marketing and nothing is compared to the digital signage marketing pros. If you own a smaller business yourself and the merits are recognized by you of a good advertising campaign, digital signage may be the just strategy to use. With digital signs you not merely reach the many multitude of captured target audience, nevertheless, you likewise improve the possibility of changing these recognition to sales and finally customer commitment.Consumers buy a product as a consequence of the relationship they have established with the brand. In case you have a trusted product, a sound advertising plan and with the use of best digital signage Dubai available, then you are well on the way to attaining your value building plans & most importantly your product sales targets.ConclusionThere are always a huge number of digital signage signs that you could choose from, and it could be easier to speak to the business where you bought your sign to get the very best player that is effective with your system. This can help you take care of your digital advertising and marketing with ease, and will assist you to display top-notch videos and images, which is used to appeal to customers. Be it to create your company, to promote something or even to maintain brand awareness, a digital signage Dubai is an efficient, cheap and attractive channel of advertising. In comparison to static print, a digital sign will get people’s particular attention as a result of the tendency to target our eye and focus on something in movement. Another benefit from applying interactive touch screens signs is the ease and mobility involved with changing the concept and also the design as against static printing that is more costly.There are three main choices of digital signs:1. Digital Outdoor This kind of refers the utilization of a LCD screens installed in extremely apparent areas outdoors. Within high traffic areas normally, they are made in a weatherproof box. Extra care should also be undertaken to make sure the area is not prone to vandalism. Most digital outdoor large touch screen signage is managed via the internet. Content is modified or improved in one central location.2. Indoor Digital SignageThis signage will come in numerous features and sizes the standard of which is call the digital poster. Digital posters are the smaller versions of the digital outdoor signage. They might be seen in shopping malls, shops, restaurants and virtually everywhere. Another indoor sign, the touch screen kiosk, can be used in stores mainly; resorts or large food markets and is interactive. These types of kiosks can be utilized to fully capture consumer info through surveys, consumer and demographics preferences that they access through the kiosks.3. Digital Signs MobileYou might have seen these in the airplanes. Now they’re mounted in cabs and buses and content is much even more varied as they are also managed through the web. Used for company sales and promotions usually, mobile digital signage provides the latest that stores all over the populous city have to offer.Marketing has consistently been evolving to suit the interests of the target market effectively. The creation of the digital age has brought about better as well as more useful options in marketing and nothing is compared to the digital signage marketing pros. If you own a smaller business yourself and the merits are recognized by you of a good advertising campaign, digital signage may be the just strategy to use. With digital signs you not merely reach the many multitude of captured target audience, nevertheless, you likewise improve the possibility of changing these recognition to sales and finally customer commitment.Consumers buy a product as a consequence of the relationship they have established with the brand. In case you have a trusted product, a sound advertising plan and with the use of best digital signage Dubai available, then you are well on the way to attaining your value building plans & most importantly your product sales targets.ConclusionThere are always a huge number of digital signage signs that you could choose from, and it could be easier to speak to the business where you bought your sign to get the very best player that is effective with your system. This can help you take care of your digital advertising and marketing with ease, and will assist you to display top-notch videos and images, which is used to appeal to customers.

Find more information relating to digital signage Dubai, and interactive touch screens signs here.

Article Source:

eArticlesOnline.com

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